The Vacancy

Purpose for the role:

The role holder will provide actionable insight into current and emerging customer preferences, competitor activity and market trends, providing the business with timely and relevant data to support decision making at a tactical and strategic level regarding proposition development, market differentiation and commercial performance.

The role holder will play an integral role in influencing business strategies and marketing and PR activity by delivering customer insights and knowledge through quantitative data reporting and modelling.

Key role accountabilities:?

• Staying highly informed of the regulatory landscape and the wider market to identify trends and changes that might impact Towergate Health & Protection customers
• Manage a rolling programme of customer surveys and market research, analyse the results and submit reports and recommendations to the business regarding actionable insights
• Provide expert advice on the best analytical tools and software
• Work with the MI team to develop a strategic data transformation plan and communicate this framework to relevant stakeholders
• Responsible for the planning, implementation, analysis and recommendations for the annual Investor in Customers survey
• Design market and customer research and interpret results to feed into the company's development of commercial propositions, it's marketing plan and PR activity
• Analysis of national and local fluctuations in NHS waiting lists, to inform content and geographical targeting of communications to customers and prospects.
• Analysis of competitor propositions and capability to inform decision making about how to enhance the company's competitive advantage at a tactical and strategic level
• Inform and assist with content creation from all of the above to support production of various outputs within the marketing plan that will be produced by the team, e.g. white papers, PR
• Provide insights to the wider marketing team to ensure that all communication to prospects is timely, relevant and thought provoking
• Benchmarking analysis of client benefit provision by industry sector
• Create and deliver an annual consultant survey, which collates feedback on providers and competitors
• Work closely with data teams to resolve issues
• Report on market trend analysis and root cause
• Proactively seek out opportunities to add value to the business

Qualifications and experience:

• 3 years' experience in the employee benefits, health insurance or general insurance industry
• High proficiency in MS Office packages such MS Excel and MS PowerPoint
• 2-3 years of research experience in qualitative and quantitative research
• Experience in managing data and proven success in applying a range of analytical skills and techniques
• Successful management of internal and external relationships

Person specification:

• An inherent curiosity for understanding drivers of customer behaviours
• Analytical with good judgement
• Strong interpersonal skills
• Strong commercial awareness
• A natural problem solver with the ability to understand and interpret data effectively
• A data storyteller
• Ability to work proactively and manage own workload to tight deadlines with a flexible approach
• Exceptional effective verbal and written communication skills at all levels of the business
• Impeccable attention to detail
• Well organised, can respond well under pressure and meet deadlines
• Comfortable working within a fast-changing market
• Used to multi-tasking
• Ability to absorb information quickly, and willing to research topics to gain a further understanding
• The ability to understand and accept the requirement for sensitivity/confidentiality when handling information
• Confident in dealing with stakeholders at all levels, including executive level management
• Efficient and reliable

The Company

Towergate Health & Protection is an award-winning independent intermediary specialising in health and wellbeing. Our extensive team of expert advisers looks after the health and wellbeing needs of more than 15,000 businesses and around 50,000 individual customers across the world.

We have an ambition to be the UK healthcare intermediary of choice, and that ambition can only be realised if we constantly challenge ourselves to make things better for our clients. We're always happy to hear from people who are looking for opportunities to work with us and help our business grow