Digital Media Specialist - Paid Social
Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world.
Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media.
Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe.
Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company’s mission of empowering people to explore their world and satisfy their curiosity. In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive, and grow in their careers.
The Paid Media team, part of The Global Subscriber Acquisition team, acts as an internal media agency that handles the strategy, execution, and reporting of all media vehicles with the goal of driving multiplatform viewership of Discovery Inc’s TV networks and direct-to-consumer digital products.
This role is a critical position within the Global Subscriber Acquisition team. S/he will be focused on paid social with the goal of efficiently acquiring consumers to Discovery’s digital products. This includes cost per install and cost per acquisition/subscription. Responsibilities will include working closely with the Media Strategy team to develop and execute paid social (Facebook, Instagram, Twitter, Pinterest, Snap, etc.)
• Oversee the development and execution of direct response paid social campaigns with the goal of subscriber acquisition.
• Ensure campaign are executed flawlessly, with an eye on constant optimization.
• Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
• Track, measure, and analyze performance of paid social campaigns.
• Lead monitoring and reporting of campaign performance and proactively communicate any issues.
• Review plans and actively apply learnings to create best-in-class executions.
• Serve as paid social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives.
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• 3+ years of hands on in-platform Paid Social experience.
• Proven experience with Direct Response paid social campaigns with experience in attribution and conversion tracking.
• Demonstrated expertise in media strategy and execution within buying platforms (Facebook Business Manager), showing the ability to manage multiple campaigns at once.
• Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
• Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
• Polished with excellent interpersonal and communication skills.
• Strong verbal and written communication skills.
• Analytical with a comfort in dealing with numbers and reporting
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Understanding of subscription streaming services is a plus.
• Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Globla Subscriber Acquisition team. Including cross-functional support to other bid-based buyers (social, programmatic, SEM).
• Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.
• Proficient in Microsoft Office systems, specifically in Excel.
• College degree required.