Web Analytics Analyst - Flexible Working Available
ant to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
"The Web Analytics Analyst is responsible for ensuring Sky Connect accurately report on all conversion rate optimisation data - and moreover, conduct analysis to provide insight and recommendations to the Digital team to improve conversion and drive an uplift in sales and retention," - Head of Digital Infrastructure, Richard Walsh
What you'll do:
- You will own and refine our comprehensive dashboards by integrating data from a variety of different data sources and distribute with insight and commentary to key partnersWorking with our Insights team you will incorporate qualitative and quantitative data to deliver a holistic customer view. This includes churn life cycles, Customer LTV, post-acquisition behaviour, retention curve, surveys, reviews, feedback and market researchDemonstrating your highly proactive nature, you will identity data gaps and resolve this by taking a lead in ensuring that all tagging is accurately and fully delivered and by liaising with other data owners to ensure you have a complete data set. This includes identifying and securing a suite of analytical toolsAnalyse website and mobile journeys to understand customer behaviour and to deliver insight and improvement recommendations to cover customer journeys, campaigns, cross-sell activity and CustSatYou will be the key lead in coordinating our conversion rate optimisation programme and specifically data lead on our multi-variant testing process - in terms of idea conception, analysis and impactful recommendations
What you'll bring:
- You have hands-on experience of Google Analytics and Adobe Analytics/OmnitureHave experience of building dashboards ideally within Google Data Studio that cut through the noise and present a compelling narrative. Have a solid understanding of different RTM channels and how to use integration tools such as funnel.io to build a single view to track conversion rate and attributionYou also have a good overall understanding and overview of the technical applications you use - including log file analysis and page tagging -for example, how to extract, partial form completion, mouse events (click and heatmaps), etc. You will however be ably supported by an outstanding technology teamKnowledge of SQL would also be usefulIf you have experience with using a tag management solution that is desirable, but not mandatory
Sky ConnectSky Connect is a new, exciting division of Sky - we've joined with our American-based parent company, Comcast, to undertake an ambitious venture in the UK market. We want to establish Sky, as the trusted brand you know, now delivering the innovative products and services designed for businesses. We're looking for exceptional and innovative people, who are eager to roll up their sleeves and get stuck in, to join us on our unique journey of building a new business, with the backing of a hugely successful brand.
The Rewards:There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
- Sky Q, for the TV you love all in one placeA generous pension packagePrivate healthcareDiscounted mobile and broadbandAccess a wide range of exclusive Sky VIP rewards and experiences
Where you'll work:Osterley:
Inclusion:Recognised as an 'Inclusive Top 50 Employer' and a 'Times Top 50 Employer for Women', we're working hard to ensure we're a truly inclusive place to work. This means we don't just look at your CV. We're more focused on who you are and the potential you'll bring to Sky. We also know that everyone has a life outside work, so we're happy to discuss flexible working.
And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.
Why wait? Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.
To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.
Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.