Part Time Marketing & Business Development Manager - Wokingham
We are looking for an experienced marketing and business development candidate with professional service backgrounds. Ideally they will be degree-educated and/or have a relevant post-graduate marketing qualification, such as the CIM or equivalent
The role is available on a part time basis - either 9.30am- 1.30pm 5 days a week or 3 full days a week, based in Wokingham with occasional visits to our Reading and Farnham offices. We are happy to be flexible on the days and hours.
Strategic Skills

Identify marketing and business development campaigns and initiatives aimed at both B2B and B2C markets to grow new and existing business
Managing all activity for the firm through omni-marketing channels
Oversee and manage the firm's marketing budget
Overall responsibility for brand management and corporate identity
Help raise profile and awareness amongst key target audiences and generate opportunities to meet potential clients
Suggest ways of enhancing client relationships and/or cross selling relationships
Monitor reciprocity from external refers and facilitate alliances
Advise and make recommendations to the Partners on Marketing and BD investment decisions at practice and departmental level
Monitor all marketing initiatives and KPIs and report effectiveness to the Marketing Partner
Tactical responsibilities

Maintain and update the website (Joomla)
Manage SEO, PPC, webchat, video and online advertising
Creation of e-marketing campaigns such as e-bulletins and deal announcements (dotmailer)
Promote and run events of up to 100 delegates e.g. conferences and hospitality days
Manage and update social media (LinkedIn, Twitter, Facebook)
Write and distribute press releases
Create of all marketing materials e.g. bi-annual corporate magazine
Consider tendering opportunities and manage the pitch production process
Create branded documents and presentations in Word and PowerPoint
Consider and place advertising and sponsorship
Write Legal 500 and award submissions
Monitor reciprocity and manage relationships with key referral partners
Manage CRM and GDPR consents via the PMS (Tikit)
Select, negotiate with and coordinate extremal suppliers/ agencies
Soft skills

Proven ability to communicate effectively and be persuasive at a senior level
Pro-active approach to defining needs and delivering solutions
Strong analytical and organisational skills and attention to detail
Ability to manage multiple deliverables within a tight timeframes
Confident and dynamic personality
Excellent written and verbal communication skills
Strong creative outlook
Hands -on at both strategic and tactical level