Head of Content & Communication - Marketing

OVERVIEW

Are you an exceptional communicator with the ability to make things happen? Want to be part of a small team with a hunger to improve? Do you want to use your skills to make a difference? Are you looking for a flexible role where you can make a huge impact?  This is a unique opportunity to join a dynamic not-for-profit membership organisation, to lead our content and communications. We inspire, accelerate and connect the world’s smartest marketers – and we need someone to help us do that more clearly, compellingly and consistently.

This role will lead the strategic direction and execution of all content and communication across the business.

We’re looking for someone who can help us with effective and impactful communications which will help
i) Ensure our existing Members feel connected, engaged and proud to be part of the organisation and

ii) Attract & acquire new Members

ROLE DESCRIPTION

Working alongside the team and our writers and content creators, you’ll be responsible for delivering inspirational content to our members that helps accelerate marketing leadership and helps members do well in their career and do good for their brands, business and society. You will also be responsible for the roll-out of our new content strategy developed with our agency Cedar around the positioning ‘We move marketing forwards’ (Member-led, dynamic and useful marketing and leadership content which helps people make an impact and make a difference).

You’ll lead the direction for all our communications with Members across different channels (email, WhatsApp, web, social and Guild), helping make sure they are meaningful, relevant, and clear. This position will sit within our Leadership Team with responsibility for the performance and success of content and communication across the business, as well as being part of the decision-making group within the organisation.

THIS ROLE WOULD SUIT YOU IF:

• You want to make a difference in what you do. This is a small team and this is a pivotal role in making this a successful organisation & in helping support our Members do well in their careers (and do good in their organisations, the economy and society).
• You are confident in working independently; someone with a drive to make things happen at pace and doesn’t need to be in an office or micro-managed – a supremely organised ‘finisher’.
• You are a team player, bringing people together and inspiring people to get things done. This is a culture where we share ideas together and believe that the ‘whole is greater than the sum of the parts’ when it comes to working in squads and teams.
• You love words. We are looking for someone who can write and edit everything from reports to tweets (you will be supported by a global communication manager, marketing assistant and a social media lead, as well as content contributors).
• You are a curious person, someone who enjoys helping others learn about the world of business, leadership and marketing, and helping others develop their skills. An interest in/knowledge of the world of marketing is desirable (but not essential).
• You are a thinker and a connector, with the strategic ability and the leadership skills to join up and align different people and projects
• You want to be part of a small team with big ambitions. There’s huge flexibility in the role (hours and location flexible) with a fun, supportive – and, we think, rather lovely - team of 20 others to work with. We want to make a real impact in 2022 and we’d love someone who is keen to make a difference in this role.

WHAT DOES THE ROLE INCLUDE?

You’ll be working closely with the following parts of the business:

EVENTS – We run 120+ events per year.

• Working alongside the event and comms team you will share insight and knowledge to help plan, create and execute marketing plans to ensure we are maximising our reach across all high revenue generating events (Awards, Conference, Dinner)
   

MEMBERSHIP – We have a global community of individual marketers and marketing teams

• Working with the Head of Membership and our agency partners to coordinate a marketing campaign to grow our membership
• Working alongside the Membership team on an improved Membership journey, help create and execute a plan for communicating in a meaningful way with members which will engage them in our activity and reduce our churn rate
   

PARTNERSHIPS – We work with strategic partners on events and activities

• Co-ordinating specific partner campaigns to achieve objectives (e.g., Whitepapers and reports)
   

INITIATIVES – We are a rapidly evolving and growing organisation with new initiatives to support that you’d be part of –

• E.g., The Careers Channel (introduced in Aug 2021) – work with partners and internal lead to develop and execute marketing plans to grow our jobs board (awareness, traffic to site, recruiters, members etc)
   

CONTENT

• Leading the roll out of our new content strategy – sharing content that helps move marketing forwards
• Actively work alongside key members of the team to identify the “need to know” content we should be sharing with members
   

TEAM MANAGEMENT

• Direct line management responsibility for Global Communications Manager, who in turn has line management of our Marketing Assistant, together with dotted line responsibility for our Social Media Manager
   

LEADERSHIP

• Play an important role in shaping the organisation as part of the leadership team and attend the weekly leadership meetings (virtual) to input into discussions and report back on area of business as well as inputting (and sometimes joining) virtual board meetings.
• Produce the business strategy for your department on a yearly basis and be responsible for setting and reaching KPIs for your department
• Play an active role in the development and continued growth of the business

SOUND INTERESTING? HERE’S HOW TO APPLY

To apply, write us a letter which tells us two simple things:

1. Why are you interested in this role?
2. Why would we enjoy working with you? (don’t worry about being modest – let us know what people say about you and how you fit the job description)

We want (as far as possible) to recruit minimising some of the inevitable biases we face so please help us with this. We know that biases will inevitably come in to play at interview stage but we’d like to maximise our chances of making this an inclusive appointment at this stage.

So, we need you to write this letter without revealing your gender or ethnic background. Creative thinking and careful editing needed!

Please send your letter to [email protected] (who will share this with the leadership team without mentioning your email address and any clues that will give). Alanna can also answer any questions you might have about the role. We will get back to you within 2 weeks of application.

We look forward to hearing from you.

ABOUT THE MARKETING SOCIETY

The Marketing Society is a leading global membership community, founded in 1959 as a not-for-profit organisation. Since then, we have grown to become a highly influential community of marketing leaders around the world, with hubs in England (HQ), Scotland, Hong Kong, Singapore, United Arab Emirates and New York.

We inspire, accelerate and unite the world’s smartest marketers, helping them to do well in their careers, and to do good in their organisations, the economy and society.

We work together to grow marketing’s positive impact.

Why? Because we believe that brilliant marketers and brave leaders grow organisations and change the world. We connect the changemakers, those who want to make an impact and make a difference because we know that together, as a community, we achieve more than we do alone.

Through the connections of our global Membership community, a world-class programme of events, ground-breaking professional development programmes, prestigious Awards scheme, publications, Careers Channel and insightful content, we help our Members lead success in their organisations and add value to customers and society, leading the conversation in businesses and the industry.

Our team work from different locations with the ability for UK-based employees to meet (or work when they want to) In an office in Teddington, SW London.

We’re a small team, with a big ambition. Join us.

See more at The Marketing Society at www.MarketingSociety.com or on LinkedIn