Assistant Marketing Manager (Fixed Term Contract)

£29,712 - £37,140
29 Jun 2022
13 Jul 2022
Full Time
Contract Type

At Lloyds Banking Group we're transforming our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities and people. We're striving to lead the industry sector, especially in the field of highly targeted and personalised communications.

We have a position for an Assistant Marketing Manager to work on a new initiative launched by the consumer finance business, to help customers understand and improve their credit score. Based within the Marketing Conversion team for Credit Cards, Loans and Online Car Finance, you'll support the Marketing Manager with the build and development of a highly personalised, large scale multi-channel engagement programme. This communications activity will send targeted, trigger-based content to customers tailored to their credit status and appetite for credit in the future. The programme will run across Lloyds Bank, Halifax, Bank of Scotland and MBNA in email, IB and push notification channels.

Our Marketing Conversion team is a centre of excellence for conversion journey marketing activity across Paid, Earned and Owned channels. You'll work in conjunction with a number of teams in addition to the credit card, loans, and external agencies in order to implement plans effectively and deliver best in class conversion marketing across all of our brands.

Please note this is a 12month Fixed Term opportunity.

In essence, you'll be:

  • Working with the Conversion Marketing Manager to develop and deliver customer communications to achieve agreed targets, on time, within budget, and with appropriate risk approvals.

  • Working with colleagues across the wider team to monitor the effectiveness of marketing activity and ensure that all activity is tracked and demonstrates return on investment.

  • Delivering communications to customers that aligns to the different identities of our 4 consumer finance brands.

  • Supporting the delivery of structured email and IB test plans to consistently improve performance and ensure customers receive the right message, at the right time, and in the right place.

  • Liaising with colleagues (including the credit card, loans, Risk) collaboratively, to ensure effective campaign delivery.



We'll give you the tools and support to deliver extraordinary marketing activity, while building on the experience you already need to have:

  • Experience in campaign delivery with acute attention to detail. Plus, knowledge of email and the Internet Banking channel is desirable.

  • Experience of working to performance targets and metrics, and monitoring ongoing campaign efficiency.

  • Worked closely with creative / media agencies to best deliver against campaign objectives.

  • Demonstrate understanding and experience of multi-channel campaigns.

  • Track record of managing successful collaborative working relationships with internal and external partners to deliver shared objectives.

  • You'll be a key part of an enabling performance culture - "Think customer". "Try it, do it" and will have the opportunity to inform the development of new conversion capabilities as they come on board. We'll give you an energising environment where you can work at pace and contribute to making the best prioritisation calls, gleaned from the data insights we can provide.


Sound like you?

In return, you'll enjoy our dedication to your ongoing personal and professional development. Here, you'll grow as a person and develop your career. As a valued member of our team, we'll support to grow and advance you through excellent training and progression opportunities. Our customers' experience and success starts with yours.


We'll give you a broad remuneration package which includes:

  • Discretionary performance share bonus

  • A generous pension contribution

  • 28 days leave plus bank holidays

  • A flex cash pot you can adjust to suit your lifestyle

  • Private Health Cover

  • Access to Share schemes* subject to eligibility date


So, be a key part of a team where you're given the opportunity to be your whole and best self as we journey to lead the credit cards sector in Conversion Marketing, and to ensure our brands remain distinctive and effective. Be part of the future of marketing.


If you'd like to be part of an inclusive, values-based culture focused on making a difference, we'd love to hear from you. Whatever your aspiration, you can also expect excellent benefits, including performance-related bonus, private health cover, share schemes and a generous pension contribution, along with the option to choose an additional cash lump sum or pick from a wide range of industry leading benefits.


Together we make it possible - join us and you'll be part of an organisation that values your contribution and empowers you to make a difference.

Lloyds Banking Group is committed to building a workforce which reflects the diversity of the customers and communities we serve, and to building an inclusive environment where all our colleagues can be themselves and succeed on merit. We support the principles of agile working and are happy to consider flexible working arrangements. We're an equal opportunity employer and deeply value diversity within our organisations.

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