Thursday 04 January 2024Salary Range
£45,054 - £50,060We support agile working - click here for more information on agile working options. Agile Working Options
Hybrid WorkingJob Description Summary
You’ll support in the delivery of complex plans across a range of channels, from
1-2-1 direct marketing (direct mail and email) to digital channels (eg. internet banking and social media).Job Description
At Lloyds Banking Group (LBG), we’re driven by a clear purpose - to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses, and communities. And as the UK's largest retail and commercial bank, we have a footprint that touches nearly every community and household in the UK. Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets.That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first.
The Financial Planning and Retirement (FP&R) team is a customer centre of excellence for Engagement and Conversion Marketing, within Chief Customer Office. The team is responsible for planning and delivering the marketing activity to help meet the needs of our customers across their long- and short-term Financial Planning needs; in a way which leverages our understanding of audiences, uses data to drive effective Demand Generation, developing strong propositions linked to audience and creating effective Conversion funnels to support the customer through their individual journey.
We’re looking for an experienced Conversion Delivery Assistant Marketing Manager to deliver the Customer Plan for our investment products within LBG. You’ll support in the delivery of complex plans across a range of channels, from 1-2-1 direct marketing (direct mail and email) to digital channels (such as
display and PPC). Striving for excellence and developing campaigns to meet customer needs, you’ll make the most of core propositions and USPs to answer, ‘why should the customer care’.
You’ll support managing these delivery plans across internal and external agencies, incorporating stakeholder feedback and sign off - ultimately delivering to plan and to time. And your continuous learning will be important, helping in the development of strong test and learn strategies and performance analysis
to develop campaigns over time.
Investments and Pensions are key strategic growth areas for LBG, supported by the recent acquisition of Embark Group, and as a Investments Conversion Delivery Assistant Marketing Manager, you’ll play a key role by:
- Working closely with business units, the wider marketing team, and the agency portfolio to develop and execute against campaign plans.
- Analyse results and draw valuable and actionable insight and communicate these across a wider stakeholder group.
- Leverage new conversion technology / capability as it comes on board, to consistently improve performance.
- Ensuring accurate and effective day to day budget management.
- Staying abreast of latest brand thinking, brand communications plans and customer insight, and applying to conversion plans.
You’ll need to demonstrate the following skills and experience:
- Proven marketing experience, preferably in a large-scale complex conversion area.
- Experience of working with internal business units and external agencies.
- Strong stakeholder management skills.
- An understanding of marketing communications development.
- Able to work at pace and under pressure.
- Taking ownership of tests and project plans.
- Having a Financial Services background is not essential, however having a sound understanding and/or interest in Retail Banking and a desire to apply and grow your skillset with us, will be.
In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide you with a diverse range of personal development and a career that’s enriching. We're dedicated to giving you opportunities and support to develop you both professionally and personally to optimise your potential.
We support the principles of agile working and will be pleased to consider applications from candidates seeking flexible working arrangements. The vacancy is London-based, and as a team we work flexibly following a hybrid working model.
We're also passionate about diversity and equal opportunity with industry recognition across gender, ethnicity, disability, LGBTQ+ and families. And just let us know if you need any reasonable adjustments made to our recruitment processes, and we'll try to accommodate them. So if you’d like to be part of an inclusive, values-based culture focused on making a difference, we’d love to
hear from you. Whatever your aspiration, you can also expect excellent benefits, including a discretionary performance-related bonus, private health cover, share schemes, a generous pension contribution and pick from a wide range of other
industry leading benefits.
Together we make it possible - join us and you’ll be part of an organisation that values your contribution and empowers you to make a difference.At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.