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Assistant Marketing Manager

Lloyds Banking Group
London, United Kingdom
Closing date
9 Mar 2024

Job Details

End Date
Friday 08 March 2024

Salary Range
£45,054 - £50,060

We support agile working - click here for more information on agile working options.

Agile Working Options
Hybrid Working

Job Description Summary
Uses brand/marketing expertise to manage AND/OR support the design and efficient and effective delivery of marketing initiatives.

Job Description

JOB TITLE:Assistant Marketing Manager
SALARY: £45,000 - £51,000

WORKING PATTERN:Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our London office.

About this opportunity
At Lloyds Banking Group we’re redefining our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We’re seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.

Working across our relationship brand(s) within the LBG portfolio, we're looking for an experienced Assistant Marketing Manager to support with the delivery of both customer engagement and conversion marketing activity within the Savings Marketing team, in order to achieve the agreed customer and commercial objectives.

The Savings Marketing team is part of the Consumer Relationships Squad, which supports the Consumer Relationships business unit, and the role will report into a Marketing Manager.

The role will support in the delivery of content and communications across a range of media channels, from paid channels such as direct mail and email, to owned channels such as internet banking, branch and our website - working with colleagues across the business and external agencies to deliver targeted and personalised customer engagement.

About our team
  • We’re a centre of excellence for audience-aligned marketing activity in paid and owned channels, with the aim of driving engagement with customers to meet their savings needs.
  • We inform and educate customers on our range of savings products that can help them manage their money and achieve their savings goals.
  • We drive deeper engagement with existing savings customers, helping them to unlock the features and benefits of their products and provide additional support to help them service their savings needs.
  • We collaborate closely with product owners to develop audience campaign strategies that align to and drive towards desired customer and business outcomes.
  • We strive to deliver creative excellence, through the effective use of data to personalise and continuously improve the customer experiences we build.

Key Accountabilities:
  • Work closely with business divisions, the wider marketing team, and internal and external agency partners to develop and complete campaign activities.
  • Monitor campaign performance and external market factors to review and refine activity and drive desired outcomes from the communications
  • Communicate effectively with partners to manage activity to timelines and be adaptable to respond to challenges and feedback through campaign development.
  • Make recommendations on how to deliver brilliant customer communications, utilising available insights and findings.
  • Leverage new conversion technology / capability as it comes on board, to consistently improve performance.

What you'll need
  • Experience of delivering either engagement or conversion / direct response activity in 121 channels - Email, Direct Mail or Internet Banking.
  • Experience of working with marketing agencies to deliver activity.
  • Able to interpret customer and performance insights and recommend improvements to customer communications and journeys.
  • Able to build relationships and collaborate with partners.
  • Customer-curious, with a continuous improvement mind-set.

About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:
  • A generous pension contribution of up to 15%
  • An annual bonus award, subject to Group performance
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 28 days’ holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

If this sounds like the ideal role for you please apply today!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.


We’re creating an organisation that attracts, retains and develops the best talent in the industry, and one that openly embraces diversity too. But more than that – we want to be a great place to work. We invest in our people, offering the best training and coaching, and by encouraging them to contribute to our leading corporate and social responsibility practices. We offer flexible working hours and days, under our Work Options scheme. This means that you can have a challenging and rewarding career, and still have an ideal work/life balance.

Flexible working is at the heart of our strategy. We’re re-imagining where, when, and how our people work, with new approaches designed to meet the ever-changing needs of customers and colleagues. These include increasing our use of remote-working tools and technology, as well as placing less reliance on a 9-to-5 mindset. For many of our office-based colleagues, we work in hybrid ways which involves spending at least two days per week or 40% of their time at one of our office sites.

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