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Poppy Appeal Manager - Homebased

Royal British Legion
£28,458 - 31,620 per year
Closing date
14 Apr 2024

Job Details

Are you looking to ensure the success of this unique initiative for the Royal British Legion as a Poppy Appeal Manager based in Cornwall?

As the Poppy Appeal Manager in Cornwall, your main role is to achieve income, expenditure, and contribution targets, ensuring the success of the appeal. Collaborating with the Regional Poppy Appeal Manager, you will create and manage an income and expenditure budget, providing monthly commentary. Your responsibilities include to coordinating local supporters, partners, and volunteers, building relationships to maximise fundraising potential.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Relationship management plays a crucial role, where you'll oversee a portfolio of regional corporate partnerships and collaborate with internal departments to achieve collective goals. Effective communication skills are key, enabling you to engage with supporters and stakeholders, ensuring a positive experience for everyone involved.

A distinctive aspect of this role lies in the unique Poppy Appeal activity. Beyond managing relationships and budgets, you'll recruit and induct new Poppy Appeal Organisers, ensuring they have the tools and resources for success. Planning and coordinating the Poppy Appeal launch, including PR and media activities, contribute to the appeal's overall impact.


Your role also involves representing Royal British Legion locally, engaging in outreach activities, and providing updates to key stakeholders. Flexibility is essential, as some evenings, weekends, and overnight stays may be required. The successful candidate will embody the values of the Royal British Legion, demonstrating empathy with its mission and objectives.


The ideal candidate will possess commercial knowledge, financial management skills, and experience in supporter relationship management. Strong planning, organizational, and IT skills are necessary, as is the ability to assess the commercial implications of decisions. The role demands a team player who can engage with diverse client groups, showcasing effective communication skills both in writing and verbally.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

You will be contracted to your home address, and you will perform most of your work remotely there using our collaboration tools to work with colleagues, with occasional travel (inclu. for monthly team meetings). 

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.


RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.


Closing Date:             14th April 2024


We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.


If you require the job advert or job description in an alternative format, please contact 0808 802 8080.


You probably know us for our poppies and recognise our name but the day-to-day work we do to support the Armed Forces community might surprise you!

We’re the country’s largest Armed Forces charity. We help serving and ex-serving personnel, and their families, live fulfilling lives through a wide range of support and services.

We advocate and campaign to government on behalf of the Armed Forces community, as well as leading the nation in Remembrance to ensure their sacrifices are never forgotten.

We’re here for those who’ve served to defend our nation, its democratic freedoms and our way of life. To put it plainly, we’ve always got their backs, whatever stage of life they’re at.

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