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Senior Brand Manager Madri Excepcional

Molson Coors
Closing date
4 May 2024

Job Details

Why You Should Join Us

For over two centuries Molson Coors Beverage Company has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made and while the company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle.

In addition to popular favorites like Carling, Coors, Madrí Excepcional, our beverage portfolio includes Staropramen, Blue Moon, Cobra and Rekorderlig. Through exclusive distribution partnerships, we have also expanded our range to include Tarquin’s Gin, Lixir Drinks, and Mixologist’s Garden.

In the UK and Ireland, more than 2000 dedicated and passionate Molson Coors people work together to make our business first choice for our people, our consumers and our customers.

As a People First organisation, we’re happy to discuss flexible working options.

Your Purpose

We are in search of a seasoned Senior Brand Manager (Madrí Excepcional) to become part of our team, situated in London/Hybrid.

Your primary responsibility will be crafting and implementing the brand's Long Range Plan (LRP) over a span of 3-5 years, encompassing the entire marketing spectrum in alignment with the brand's strategy. This entails devising strategies, plans, and activations for consumer marketing endeavours, innovations, brand-in-channel strategies, and through-the-line marketing plans tailored specifically by formats and channels to facilitate 'toolkit' execution with our customers and consumers.

As the custodian of the brand, you will steer the development of annual and 3-5 year Brand Commercial Plans. These plans will cover aspects such as Consumer & Shopper propositions, target Occasions/Missions, target Channel/Outlet, consumer/shopper metrics, volume and profit assumptions, innovation plans, and investment strategies.

You will oversee consumer marketing activities from inception to implementation, manage the formulation of brand-in-channel strategies, and execute robust through-the-line marketing plans customized by formats and channels to enable seamless 'toolkit' execution with our customers.

Taking full ownership of the annual brand budget across all levels of the P&L, you will collaborate across departments to comprehend and contribute to all facets, delivering timely and precise monthly forecasts while highlighting associated risks and opportunities.

Your exceptional technical marketing prowess will ensure a unified visual identity grounded in the Brand Profile across all Touch Points.

About you:

You may not meet all the criteria for the role, but don't let that stop you from applying. We all need to learn and develop and we can help you do this here at Molson Coors.  

  • Extensive Brand Management experience in the FMCG sector.
  • Proven track record in devising compelling and effective 3-year long-range brand plans.
  • Strong communication skills enabling effective collaboration with internal and external stakeholders to successfully execute motivating plans through agencies.
  • People Management experience

If you're passionate about driving one of our Power Brands and are ready to make a significant impact, we'd love to hear from you. Join us in shaping the future of our business through effective marketing strategies!

About Us

  • We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 11 years. 
  • Equal Parent Leave - as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.  
  • Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life. 
  • Commitment to the physical and mental wellbeing of all our people reflective of our People First value.  
  • We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment which is reflected in Our Beer Print and our 2025 sustainability targets. 

Molson Coors Beverage Company: Building Careers  

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it.  

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset.  

We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at [email protected] We want you to succeed and will be happy to support you.


Putting People First is our first value and guides everything we do. We want working for Molson Coors to be a great and rewarding experience, giving everyone the opportunity to learn and grow, with comprehensive wellbeing support and excellent benefits.

Flexibility is important to our people and important to us. We offer different flexible work options and employees can make use of ‘Life Leave’, two weeks of extra paid leave on top of holiday, sickness and compassionate leave, to enable them to take care of significant moments in life.

View our Top Employer profile

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