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Lloyds Banking Group
Bristol, United Kingdom
Closing date
24 Apr 2024

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Job Details

End Date
Tuesday 23 April 2024

Salary Range
£38,295 - £42,550

We support flexible working - click here for more information on flexible working options

Flexible Working Options
Hybrid Working, Job Share

Job Description Summary
Copy requirements for all Transport related Mandatory, Operational and Consumer Duty comms.

Job Description

JOB TITLE: Copywriter

SALARY:£38,295- £42,550



WORKING PATTERN:Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About This Opportunit y

Are you a copywriter with a passion for getting things right for our customers, who understands what great communications look like, and has a collaborative and can-do focus to ensure we deliver outstanding comms day in, day out?...

Here you'll be part of the team responsible for developing and delivering outstanding customer communications and other content for our Transport brands (Black Horse and Lex Autolease).

As a copywriter, you'll use insight and research to understand our customers and write and deliver communications in a straightforward and empathetic way using the Group's Customer Communications Principles.

This is your opportunity to think differently, to look to the future, and make a real impact on the experience the customer has with us.

You'll be involved in:
  • Planning and writing clear, engaging and empathetic marketing, regulatory and operational communications in accordance with our customer comms principles
  • Supporting the wider team with copywriting support and asset reviews
  • Applying data to create messages that are relevant, personalised and use the most appropriate delivery format to meet our customer and regulatory needs (e.g., paperless/email)
  • Undertaking customer journey-based reviews of our communications and processes making recommendations for improvement
  • Managing feedback and approvals, as well as looking after costs across several campaigns and projects.

Why Lloyds Banking Group

If you think all banks are the same, you’d be wrong. We’re an innovative, fast-changing business that’s shaping finance as a force for good. A bank that’s empowering its people to innovate, explore possibilities and grow with purpose.

What You'll Need

You're a critical thinker, capable of coping with ambiguity, who can manage multiple project workstreams concurrently, and you'll have:
  • A copywriting background which includes customer communication and content development across multiple formats and channels
  • Strong oral and written communication skills, able to express your point of view, ideas, and solutions clearly and convincingly to partners, including the ability to influence others
  • Hands-on experience of applying relevant consumer legislation to communications
  • Experience reviewing and improving customer journeys, communications and processes, as well as demonstrate excellent attention to detail. - you’ll support the team proofreading their communications
  • Effective stakeholder and project management skills
  • Proficiency in MS Office, especially Outlook and Word and PowerPoint

And any experience of these would be really useful:
  • Some knowledge of our retail business and the regulations that Lloyds Banking Group must follow - but not crucial.

About Working For Us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:
  • A generous pension contribution of up to 15%
  • An annual bonus award, subject to Group performance
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 28 days’ holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive?

Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.


We’re creating an organisation that attracts, retains and develops the best talent in the industry, and one that openly embraces diversity too. But more than that – we want to be a great place to work. We invest in our people, offering the best training and coaching, and by encouraging them to contribute to our leading corporate and social responsibility practices. We offer flexible working hours and days, under our Work Options scheme. This means that you can have a challenging and rewarding career, and still have an ideal work/life balance.

Flexible working is at the heart of our strategy. We’re re-imagining where, when, and how our people work, with new approaches designed to meet the ever-changing needs of customers and colleagues. These include increasing our use of remote-working tools and technology, as well as placing less reliance on a 9-to-5 mindset. For many of our office-based colleagues, we work in hybrid ways which involves spending at least two days per week or 40% of their time at one of our office sites.

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