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Senior Supporter Acquisition Manager

Royal British Legion
London (Central), London (Greater)
£47,112 - 48,132 per year + (Inclusive of London Supplement)
Closing date
28 Apr 2024

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Job Details

Are you looking for a senior marketing manage role, where you can help implement an exciting new fundraising strategy?  

We are looking for Senior Supporter Acquisition Manager to join our Fundraising directorate and lead a brilliant team to develop and implement a range of supporter acquisition marketing programmes and to achieve the growth ambitions of our Fundraising strategy.

The Supporter Acquisition team is responsible for all marketing to attract new supporters across a large portfolio of appeals/products and media.  We are looking for someone to join us who has significant expertise with a wide range of marketing channels and can really add value to large well-established programmes with their experience, knowledge and drive to continually improve, identify appropriate new opportunities and shape supporter acquisition programmes.

The role involves managing an experienced team of two managers and a co-ordinator, and leading relationships with a number of suppliers.  The marketing programmes currently include face-to-face fundraising (from stands in retail space or at expos/outdoor events), DRTV and other forms of advertising, print – door drops/partially addressed mail/inserts and payroll giving.  An important part of the role is developing advertising for the nation’s largest charity appeal, the Poppy Appeal each November.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

The Royal British Legion holds a special place in the hearts and minds of generations of people in society.  As the largest military charity in the UK and home of the extraordinary Poppy Appeal it has provided support to members of the Armed Forces community for over 100 years.  Today is no different. The needs of veterans, young and old, serving personal and their families are growing and complex. To support them we must raise awareness and donations, and that is where you could come in.

We introduced a new fundraising strategy last year to deliver longer term and focused growth, so now is an exciting time to join the charity and help to implement the strategic change and be a key stakeholder or lead in a variety of cross-team workstreams. 

 an experienced senior marketing manager, you will hit the ground running to optimally deliver plans with your team and whilst helping to shape programme strategies and review supply requirements.  You will need experience of managing and coaching teams and working in a truly collaborative way with colleagues, teams and suppliers, leading by example in accordance with RBL’s values.

You won’t shy away from complexity and getting to grips with the details of the broad array of appeals/products your team will be marketing and associated systems, budgeting, reporting and KPI measurements for each of them.  You’ll strive for excellence, ensuring campaigns are compelling and effective and will be able to capably resolve issues at a senior level and take on new challenges. 

Our new fundraising strategy is called ‘Three Giants’ to focus our income generation work on protecting and strengthening on the three vital areas of the Poppy Appeal, our Individual Giving and Legacy activities.  You’ll be joining a welcoming and capable team focused on serving the thousands of beneficiaries who need our help every day. 

This is an extraordinary opportunity to join the leading Armed Forces charity and help to deliver evolving fundraising programmes that will raise donations today and also provide longer term opportunities to help fund our much-needed welfare services in the years ahead.

If this opportunity sounds right for you and you have the experience and skills to help us achieve fundraising growth and development, then we’d love to hear from you today.  If you want to learn more about the role, we’ll be delighted to tell you more.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.    

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Closing Date:             28th April 2024

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.


You probably know us for our poppies and recognise our name but the day-to-day work we do to support the Armed Forces community might surprise you!

We’re the country’s largest Armed Forces charity. We help serving and ex-serving personnel, and their families, live fulfilling lives through a wide range of support and services.

We advocate and campaign to government on behalf of the Armed Forces community, as well as leading the nation in Remembrance to ensure their sacrifices are never forgotten.

We’re here for those who’ve served to defend our nation, its democratic freedoms and our way of life. To put it plainly, we’ve always got their backs, whatever stage of life they’re at.

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