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Head of Fundraising Planning - hybrid

Royal British Legion
£64,122 - 65,780 per year + Inclusive of London Supplement
Closing date
6 May 2024

Job Details

Do you want a role driving strategic, impactful change, leading an exciting and developing team to work across fundraising?

Right now, we are looking for a high performing senior fundraising leader to take on the role of Head of Fundraising Planning (maternity cover) at Royal British Legion. This senior role is an essential part of the fundraising leadership team, working to drive our strategic development and the implementation of some key projects across the department.

Leading a team of 7 with four managers, as Head of Fundraising Planning you will  lead our approach to Customer Journeys, Case for Support, Portfolio Review, Innovation, Integrated Planning and Compliance.

It is an exciting time for fundraising at RBL. We are now one year into our Fundraising Strategy and have been evolving our ways of working and programme to drive growth. This role will help drive further change, championing supporter experience and bringing together organisational and sector insight.

The Royal British Legion holds a special place in the hearts and minds of generations of people in society.  As the largest military charity in the UK and home of the Poppy Appeal it has provided support to members of the Armed Forces community for over 100 years.

Today is no different. The needs of veterans, young and old, serving personal and their families are growing. To support them we must raise awareness and donations, and that is where you could come in.

As Head of Fundraising Planning, you will help deliver significant income growth to enable RBL to support more veterans and their families. With exceptional communication skills, a commitment to a great supporter experience and a strong ability to influence and bring people onside, you will use your highly developed programme and project management skills to align multiple team demands to meet the strategic need. 

We are home of the extraordinary Poppy Appeal and you will work alongside a dedicated fundraising team who help to bring to life this nationwide remembrance activity each year, which is the largest, longest and most memorable appeal in society. 

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

In your application and interview, demonstrate your empathy with the Legion's mission, strong strategic planning skills, proficiency in program management, and ability to identify and address risks effectively. Showcase your excellent communication, interpersonal, and leadership abilities, along with your track record of driving continuous improvement and delivering results.

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Closing Date:             6th May 2024

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.


You probably know us for our poppies and recognise our name but the day-to-day work we do to support the Armed Forces community might surprise you!

We’re the country’s largest Armed Forces charity. We help serving and ex-serving personnel, and their families, live fulfilling lives through a wide range of support and services.

We advocate and campaign to government on behalf of the Armed Forces community, as well as leading the nation in Remembrance to ensure their sacrifices are never forgotten.

We’re here for those who’ve served to defend our nation, its democratic freedoms and our way of life. To put it plainly, we’ve always got their backs, whatever stage of life they’re at.

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