Pentland Brands

Building brands for the world to love, generation after generation


We are Pentland Brands – a global family business bringing some of the most loved sports, outdoor and lifestyle brands to millions of people around the world. Our brands are there in the moments that matter and being there for more people, in more of those moments, drives everything we do.

Our Brands

We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, KangaROOS and Red or Dead. We operate the UK footwear license for Kickers and have a joint venture partnership with Lacoste footwear. Our brands have their own unique identities, but each and every one of them is powered by Pentland.

Being a positive business

Our goal is to be a ‘positive business’ for people and our planet. This means reducing our impact on the world we live in and having a positive impact on our employees, partners, communities and consumers.

You can find out more about us, our strategy and our brands at

How we work

We employ around 1,400 people worldwide and we’re always on the lookout for talented people to help shape our future. We focus not only what you do, but how you do it. Our four principles encourage everyone not only to do a great job, but to do it in the right way:

1. Success is a team game: Our individual strengths are amplified when we work as teams, sharing skills and with shared ambition.

2. With clarity and courage: Clear in our ambitions, bold and direct in pursuit of them.

3. Better as standard: Creating, learning, improving; getting better at what we do is our business as usual.

4. In good conscience: Reputation is earned; we believe in doing the right thing, not the easy thing, both as individuals and as an organisation.

Embracing diversity and inclusion

We want to be a place where everyone is welcomed, supported and encouraged to grow and contribute. That’s why we create a work environments that celebrate diversity and inclusion (D&I) and we build it into everything from our brand campaigns to our recruitment processes. Not only is it the right thing to do, embracing D&I increases our understanding of the world around us and allows us to drive performance, innovation and growth.

Work life balance

man with dog

We understand that balance is important, whether you’re based in one of our global offices or working from home. That’s why we make space for our people to work flexibly where they can, in a way that’s right for them.

As a family business, not a corporation, we understand our people need to be able to spend time with their families when it really counts. That’s why we’re happy to say that we’re able to offer great packages when it comes to parental leave and have recently introduced new guidance and policies, which make it even easier for people returning to work after extended periods of leave.

Growing careers

At Pentland, we believe you never stop learning. As well as working across different brands and projects, we offer a range of learning and development opportunities, on-the-job experiences and the support you need to develop your career.

We’ll give you everything you need to grow your skills and make a positive contribution to our business.

Becoming part of our family

Our vision is ’building a family of brands, for the world to love, generation after generation’ which is why nothing makes us happier than when our people, and their families, love our brands as much as we do.

Here are some of our people wearing our brands being there in their ’moments that matter’.






Tennis Court

You can find out more about what it’s like to work at Pentland and browse our current vacancies at

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