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With only a few weeks to go until Christmas, here are some top tips for you and your business to consider to maximise on the festive season.
Good marketing is about two-way communication and about creating loyalty. Engage with customers rather than talking at them. Getting customers on board will make them understand your business and what it offers. In today’s world, customers have more choice than ever in terms of whom they use to supply them with goods and services so we, as businesses, need to recognise customer loyalty and to make sure we say thank you! As your Granny or your Mum no doubt told you when you were younger, saying thank you goes a long way and always remember your manners.
This piece of advice can be adapted now that you have your business owner’s hat on. Christmas is a great way for businesses to join in the festivities. It isn’t all parties, do’s and Christmas trees in the reception area. Whether your products or services are seasonal or not, small and local businesses can jump on the festive bandwagon and make the most of this time of year.
Director of Pinpoint Marketing, Nicole Martin, shares some top tips for you and your business to follow:
Send Christmas cards and keep in touch. These can be paper based through the post or ecards online.
Send Christmas gifts such as chocolates or biscuits or wine. Or perhaps vouchers or something more generic.
Another alternative as a Christmas gift is to make a donation or donations to charities on a customer’s behalf to say thank you. If you know they have a vested interest in a certain charity then this can be a nice touch.
Arrange an event like a coffee morning or evening drinks/meal to get customers together to say thank you. This can also be a great opportunity for you and for them to network.
Invite customers or suppliers to your Xmas party. Some events are made for companies and groups to join in to make larger parties so this could be an option. Lunch times or evenings are options. Ask in advance, though, to make sure everyone has the date in their diaries.
Make your newsletter for December is more fun based with Christmas jokes and facts. Remember not to say anything controversial or too sarcastic.
Christmas jokes and so on can be also be used to form the basis of your social media posts, blogs, networking minutes and more.
Offer packages, bundles or discounts for purchases made in December. Spread the Christmas joy with offers. Call it a thank-you gift for your customers.
Include Xmas-related information and offers in your December social media posts too. If your customers work in a regulated industry like finance or pharmaceuticals then check upfront before presenting any gifts if your customers are able to receive gifts or is such a gift seen as bribery or inappropriate.
Finally, if you are planning to shut down or change your businesses operational hours then remember to inform customers. This can be part of your marketing campaigns.
For more Christmas ideas or ways to keep in touch with Christmas, just ask Pinpoint!
*Nicole Martin is director of Pinpoint Marketing Consultancy Ltd.