The London 2012 Olympic Games could be a historic turning point for UK family life, the Family and Parenting Institute has claimed.
It says the adoption of flexible working practices by a large number of major employers during the Games promises to be a ‘watershed’ in the UK’s journey towards being a family friendly society.
Dr Katherine Rake, CEO of the Family and Parenting Institute, said: “Flexible working is a key aspect of ensuring London and other UK cities can host events successfully and maintain business-as-usual through the Olympics period.
“But beyond this, flexible working during the Olympics could usher in a revolution in terms of how we can balance our work and our family lives. Britons are crying out for greater freedom from long commutes, deskbound jobs and inflexible hours which undermine family relationships. Flexible working is the key that could change family life forever.”
Dr Rake added: “Evidence shows employees who work flexibly are more productive, loyal and motivated. So the results wouldn’t just be happier families and improved child wellbeing. It would be a more powerful UK economy. This could be the legacy of the Games.”
The Institute has set up a national Family Friendly charity scheme which helps employers better understand their staff’s family responsibilities.