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A new study by Accenture shows workers who are on-site feel less connected to their workplace than those who work remotely.
Only one in six people feels highly connected, in a human sense, at work – with people who work on-site feeling the least connected, according to new research.
Accenture’s “Organizational culture: From always connected to omni-connected” report challenges the assumption that working only on-site makes people feel more connected. People who work on-site, in comparison with those who work in hybrid or remote workplaces, feel the least connected of the three groups studied – 42% of on-site workers say they feel “not connected” versus 36% hybrid and 22% fully remote. Accenture says that, while in-person time is vital, physical proximity that lacks leadership support, flexibility, technology or sense of purpose doesn’t necessarily translate into people feeling deeper connections to their work and to each other.
The research also shows the value of “omni-connected experiences,” which level the playing field by enabling people to participate fully and have an equitable experience wherever they work. It estimates that companies whose people benefit from omni-connected experiences can realise a 7.4% annual revenue growth premium, increase trust and boost retention and productivity.
The report identifies four key actions that unlock the value of omni-connected experiences: empathetic leaders who listen, enable people to feel safe to speak and communicate regularly; a thriving culture which promotes people’s whole health; agility that enables people to be productive wherever they are; and a robust technology foundation in the cloud.
“Leaders are focused on accessing, creating and unlocking their people’s full potential, and are realising that this is an opportunity to reassess their cultures and ways of working,” said Christie Smith, global lead for Talent & Organisation at Accenture. “By creating an environment where the focus is on connection, communication and fostering trust, leaders are signalling that their people’s time and talent are respected and valued, which our research shows pays dividends in terms of revenue and productivity.”