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Pinterest has slightly lowered its hiring targets for full-time women engineers from 30% to 25% and has extended a requirement for at least one female candidate to be represented for all top-level managerial positions.
The image-collecting tech company says its focus on diversity and on meeting targets has resulted in improvements. In 2016 as the company continued to expand, it increased the number of women in technical roles from 21% to 26% and more than doubled the number of people in the company from underrepresented ethnic backgrounds to 7%. It increased the hiring rate of engineers from underrepresented ethnic groups from 1% to 9% and 49% of engineering interns were women, up from 32% last year.
The company says part of the reason that it failed to hit its 30% target was because of its focus on senior hires.
It says: “While we increased the number of women in engineering and technical roles overall, we didn’t reach our goal of a 30% hiring rate for women in engineering. We ended the year at a 22% hiring rate for women engineers starting in 2016. How we’re making sense of this gap: One reason we missed is because we decided to prioritise hiring senior women engineers, and senior hires take longer.”
It adds: “Growing more diverse teams takes deliberate, thoughtful work, and it’s not easy. It requires conviction, long-term commitment and a willingness to confront difficult issues.”
It says crucial issues are continuing to talk about the business case for diversity so managers take ownership of the company’s goals alongside recruiters and it says the focus on diversity improves all aspects of the recruitment process and makes everyone feels more engaged and valued.