Over two-thirds of UK professionals believe that the ideal amount of time spent daily on progressing your career should be in excess of 30 minutes, according to research for LinkedIn by IPSOS Mori, involving 3,200 working professionals globally.
Other results reveal that – given an hour – 98% would place equal importance in making the boss tea as spending time building their network or finessing their CV.
Other than the marketing profession, politicians were deemed to be the most effective networkers (18%), followed by stockbrokers (11%) and journalists (10%).
Also revealed was a gender divide – more men think the sexes are equally developing their careers, yet women are more likely to think than men spend more time developing their careers (50% women vs. 29% men) with 37% of the population think that men are better than women at networking, versus 24% believing women were better.
LinkedIn says branding expert William Arruda says only nine minutes a day is necessary to progress your career through online networking.