Reputation big factor for would-be employees

More than half of UK workers would entirely rule out taking job with a company if its reputation was poor, no matter what the potential pay rise, according to research by LinkedIn.

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LinkedIn’s Winning Talent research, a study into the factors influencing people’s choices about where they want to work, found that the top factors most likely to deter people from accepting a job offer from a company were: concerns about job security, dysfunctional teams, poor leadership, the opinions of current or previous employees of the company and a poor reputation among industry peers.

Younger professionals were less likely to be put off by working for a company with a bad reputation if it involved a likely pay rise.

Chris Brown, director of LinkedIn Talent Solutions UK, said: “LinkedIn’s Winning Talent research reveals the impact that a poor reputation as an employer can have on a company’s bottom line. In addition to simply attracting better employees, a strong employer brand helps employee retention and engagement, so the true value is even greater than this data suggests. Finding the best people remains the number one driving force in the success of any business, so business leaders, recruiters and marketers should take note.”

LinkedIn’s research also found that making a positive difference to the world is not high on British workers’ list of priorities. Only one in five said that the chance to make a positive impact would make a job move more appealing. Senior professionals put more emphasis on this, but only slightly, with the figure rising to 26 per cent.

A third of workers said that, even with the right pay and conditions, they would be unlikely to consider a role at a company with a reputation for having a negative impact on the environment or public health.

The factors that were most likely to convince UK workers to accept a job offer from a new company were increased job security, increased professional development opportunities, the opportunity to work with a better team, a company sharing their own personal values and positive perceptions of the company among past and present employees.

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