Spike in search for London-based jobs

Online searches for jobs based in the capital has increased by 10% from 550,000 in March to 673,000 in June 2010.

This is according to Greenlight, a search and social marketing agency which has published its latest quarterly report, Recruitment June 2010. The findings also show a surge in online searches for career advice, with the searches for the term soaring from just 14,800 searches in March to one million in June.
The findings also highlighted that the term ‘sales jobs’ was the most popular, accounting for the largest share of the overall search volume, 4% (246,000 searches). Of the 18 sectors covered, job searches within retail and sales received the highest search volumes, over 700,000. Administration and HR followed then construction and engineering.
At the opposite end of the spectrum was the recruitment sector. It had the least number of job queries, around 30,000. Procurement followed then science and technology, each with a little over 120,000 searches.
TotalJobs is the most visible jobs board according to the research with 44% followed by Reed at 34%. The report also showed that Gumtree has slipped in popularity to position four in the league table, having lost l8% visibility.
It was a similar picture in paid search where advertisers pay per click, where TotalJobs, the most visible advertiser, attained 70% visibility.
Simon Hollingsworth, lead researcher at Greenlight said: “The surge in career advice may likely be explained by the influx of recent graduates researching career information online. In addition, the recession, which resulted in job losses, has seen people look to pursue new career paths and acquire skills enabling them to apply for roles beyond those they have traditionally worked in.”




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