Support for female entrepreneurs in the beauty business

 

Today is the International Day of The Girl. The day aims to highlight and address the needs and challenges girls face, while promoting girls’ empowerment and the fulfillment of their human rights.

One organisation that is taking part is The BARDOU Foundation which will be hosting its first event with the Women: Inspiration and Enterprise Network to raise funds to support girls through the Prince’s Trust. At the event, which will feature special guest Idris Elba, they will be launching a grants programme that will provide training for those looking for a career in the beauty industry.

The Foundation was set up earlier this year after Sofia Foster and Charrlotte De’Davis, co-founder of beauty brand BARDOU, had a conversation about how they could give something back to society.  The brand has been going for over two years and has got a lot of coverage, due to its links to celebrities from the likes of TOWIE and Made in Chelsea.

They decided that one way was to promote women in the beauty business so they decided to offer grants for those from vulnerable backgrounds to get some training as well as mentoring and careers counselling.

“We want to give girls the tools to succeed in the beauty business, regardless of their educational background so they can support themselves and feel confident,” says Sofia, a working mum who has spent nearly two decades working in journalism, communication and strategy for multimillion pounds brands and start-ups.

The Foundation, which is working with the Prince’s Trust and organisations like the Foyer Foundation and UN Women, hopes to fund around 16 grants a quarter for young women aged 16 to 25.

Sofia has also worked for the WIE Network, which was founded in New York in 2010 to inspire the next generation of women via philanthropy and enterprise. Sofia saw how the Network embraced International Women’s Day and that in part inspired the decision for the BARDOU Foundation to support the International Day of the Girl.  “We want to make the Day of the Girl as well known as International Women’s Day. We want it to be normal for girls to be educated and successful,” says Sofia.



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