Marketing Mum

55/Redefined is excited to announce the successful acquisition of the assets of WM People, the powerhouse organisation behind National Older Workers Week and a leading provider of job board and inclusive talent solutions for people in mid-life.

Trading for 18 years, WM People incorporated Working Wise, Working Mums and Working Dads and National Older Workers Week, generating 2.5m job applications for major brands such as McDonalds, Next, Nespresso and Phoenix Group. This strategic acquisition not only strengthens 55/Redefined’s position in the UK market but also expands its capabilities, creating new opportunities to deliver age-inclusive solutions for both candidates and employers.

The acquisition will enable 55/Redefined to extend the reach of National Older Workers Week internationally, promoting the importance of age diversity across global markets. Through this expansion, 55/Redefined aims to set a new benchmark for empowering older workers, championing age-positive hiring practices, and ensuring inclusive workforce solutions for companies worldwide.

National Older Workers Week will retain its distinct identity and 55/Redefined will integrate all other WM People brands into its existing portfolio: Jobs-Redefined.co, Life-Redefined.co, and Work-Redefined.co.

This integration offers clients a consolidated suite of high-quality solutions and enhances candidate reach across sectors, providing job seekers in mid-life with more pathways to meaningful employment. Through the expanded portfolio, clients will benefit from increased candidate traffic and the ability to access a broader, more experienced talent pool dedicated to building dynamic and inclusive workplaces.

“WM People has built an exceptional legacy over the past 18 years, championing age diversity and inclusive employment,” says Lyndsey Simpson, CEO/Founder of 55/Redefined. “We are thrilled to continue their work by integrating these well-respected brands into our business, ensuring ongoing support for their clients and the hundreds of thousands of candidates they’ve impacted. Since we launched in 2021, we have celebrated National Older Workers Week alongside them, and it is with great pride that we take over the leadership of this initiative, expanding it further across global markets and building on its incredible momentum.”

All enquiries: [email protected]