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The Big Mum Opinion is asking UK mums to take part in the nation’s first large-scale quality study of mums’ views and opinions on the brands that market to them. The study will look at how well brands understand mums today and how successful they are in delivering the products and services that mums want.
You can enter the survey here.
All those who take part will be entered into a substantial prize draw to win one of three bundles of prizes totaling around £1,300. The bundles include prizes for all the family from car seats to board games, shopping vouchers to luxury chocolates.
One lucky participant will also have the chance to get their burning idea for a new product or service in front of some of the UK’s most powerful marketers.
Lynne Barcoe, CEO at MumPanel, the experts in brand-to-parent marketing, says it is important for mums to get involved: “While brands have more data than ever to work with and more places to connect with mums, mums are telling us that brands are not always getting it right, we want to look at why this is and what they should be doing.”
MumPanel has been helping to shape products and services for families since 2009, and counts Organix and Soreen among its customers. Now it is asking more mums to get involved so that brands have a better chance of delivering what mums want to see.
Barcoe said: “This study is about getting brands to understand the real complexities of being a mum or parent and what that means when it comes to purchasing. What mums tell us will affect the products and services that are developed for them and their families and the way in which brands talk to them through their marketing and advertising.”
MumPanel’s Big Mum Opinion goes way beyond number crunching and categorising mums according to data like household income. The Big Mum Opinion will hear the real concerns of and influences on mums. The study will also hear from mums in their natural; circle of life; at the school gates, at toddler and children’s groups, restaurants etc – in fact the Big Mum Opinion will take in most mum habitats including online. Barcoe said: “We want to hear first-hand what mums really feel as it happens. This is how real valuable insight is formed.”
Barcoe concluded: “We are not a parenting forum we are mum marketing specialists who provide a real understanding of our customers’ opinions and priorities. By getting involved, mums can really change things for the better for them and their families and others in the UK. Their views and opinions will be fed back into the products and services brands are developing and the marketing campaigns they are planning.”
For a full list of prizes and detail of how to take part, go to: http://www.mumpanel.co.uk/projects-surveys.php.