The Franchise Marketing Awards can be considered the BAFTAs or the Oscars of the franchising industry.
The Franchise Marketing Awards can be considered the BAFTAs or the Oscars of the franchising industry. Judged by an independent panel, franchise businesses are looked at in a number of categories and are given the awards after short listing if they beat the competition, which is very stiff indeed. A quick look at some of the players will show what a huge number of franchises there are out there and some names may surprise you. For example, most people don’t know that the mighty McDonalds is in fact a franchise, not a chain in the accepted sense.
If you are looking at franchising opportunities, then a glance down the winners and runners up will give you a good idea of the front runners in the franchising business in the UK at the moment. Obviously, your choice of franchise will be very much influenced by your own interests and skills, as well as start up capital and whether you want to work full or part time. Some franchises allow you to work completely from home whereas others need premises of some kind, either an office or a shop so all of this needs to be taken into account.
There are trade fairs through the year and if you go to one or more – and you really should, if you are thinking of starting a franchise – you will see that some businesses carry the logo of the Franchise Marketing awards. This is a sign that this franchise is doing something particularly well and it will certainly pay to make sure that you investigate it further, if it is in the area of your business ideas. One of the areas where you will be looking for a winner will be the Best Franchisee Marketing Support. This will show you which franchisors support their franchisees in the important aspect of growing their business with marketing help. As a new franchise holder you can’t be expected to know how to plan a marketing campaign and the support of your franchisor can make the difference between success and failure.
Whilst the Franchise Marketing Awards celebrate the best in the franchise industry, you might not want to go with one of the front runners and in fact they might be too pricey for a mum working from home with limited start up money. But what they will do is give you an idea about what is going well out in the market place and what the winners are doing that makes them special in their field. Look for those attributes in the franchisor in your area of expertise and treat the winners’ check list as your bench mark to make sure that you are getting the very best in the new franchise that you go with eventually to begin your life as a self employed mum, with all the flexibility and freedom that a franchise can give you, without that scary feeling that you are out there all on your own.