What hat are you wearing today?

What hat are you wearing today? Bowler, baseball cap or a fascinator? Joking aside I am referring to the role that many business owners take on on a daily basis.

For example, today, I have been a taxi driver (to the children), a carer, a tea maker, a secretary and PA, an administrator, IT guru, office manager and accountant. None of these work-related roles are my actual day job. My day job is that of a marketing consultant to small and local businesses. This is my area of expertise and my passion. This is what I get paid to do, but as many of you business owners will well know, we don’t often have the luxury of outsourcing the other functions. But sometimes, although outsourcing costs, it can certianly be money well spent if it then frees your time up to actually do what it is that you love as well as what earns you the money and brings in the business.

I have recently outsourced the financial accounting for my business which has left me more time to do what only I can do. Using an expert such as an accountant or a marketer can actually save you money in the long run as they know how to save, how to cut costs and how to get the best deal.

I recently read a quote from Red Adair that said: “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” This is very true. Many of us have tried to cut corners and do things ourselves with often mixed results. Such as dying our own hair or doing DIY around the house. Then we have had to call in the hairdresser or the plumber/painter/electrician and paid them over the odds to make good our mistakes as well as then paying to get the original job done itself.

So, maybe it is time to put the hats away in the boxes for now and look at who we could get into our businesses to help, support and grow.

*Nicole Martin is director of Pinpoint Marketing Consultancy Ltd.





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