Today’s parents spend over £200 on Christmas presents

Parents today spend more on their kids Christmas gifts compared to 40 years ago, according to new research.

Parents today spend more on their kids Christmas gifts compared to 40 years ago, according to new research.

The survey finds younger parents are more likely to cut back on things to buy presents for their kids than older parents and those of previous generations, according to the poll by Saga and Netmums.

Older mums feel Christmas should be about family time, whereas parents of today feel Christmas is more about giving.

Many parents of the 1990s admitted to spending more than £200 on presents, whereas parents of the 1930s spent less them £50 in total.

Some 63% of younger mums said they go without in order to afford Christmas gifts for their children.

"The research we conducted shows that more than 90% of the over 50s believe that more money is spent on children’s presents in this day and age than when they were a child," said Ros Altmann, director general of the Saga Group.

"They feel that Christmas is becoming too commercialised, has lost the ‘family time’ they used to have when they were children. It appears that the nation’s grandparents are more careful about funding the cost of buying presents and will not take on debt to do so, whereas younger mums and dads find the pester pressure for pressie purchases will make them poorer."

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